Running a small, independent business on the Galashiels High Street means we rely on more than just passing trade – we rely on our reputation. At Tartan Plus Tweed, that reputation is built every day through the kind words (and sometimes constructive feedback) our customers share in reviews.
1. Reviews Build Trust
When you’re investing in Highlandwear for a wedding or ordering a clan gift from halfway across the world, you want reassurance that you’re in safe hands. A five-star review about a perfectly fitted kilt or a parcel that arrived in Australia quicker than expected is worth more than any advert we could pay for
Customers that share their experience, they reassure new buyers that you’re reliable. A five-star review about a perfectly fitted kilt or excellent customer service in-store can mean more than any advert you run.
2. Reviews Boost Visibility
Google and other platforms prioritise businesses with consistent, positive feedback. The more reviews you gather, the more likely you are to appear in local searches — vital for attracting customers from nearby towns or tourists looking for something special.
3. Reviews Provide Feedback
Not all reviews will be perfect, and that’s a good thing. Constructive criticism highlights areas where you can improve. Responding professionally to a negative review shows future customers that you listen, care, and resolve issues fairly.
4. How to Encourage Customers to Leave Reviews
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Ask politely at the end of a purchase — in person or by email.
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Make it easy with a direct link to your Google or Facebook review page.
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Offer a gentle reminder on social media, e.g., “Love your new outfit? We’d love your feedback!”
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Show appreciation — thank every reviewer, whether positive or negative.
5. Turning Reviews Into Marketing
Don’t let reviews sit unseen. Share them on your website, in newsletters, and across social media. A customer’s words about the quality of your tartan hire or your quick delivery can be the best advert you’ll ever have.
Final Thought
Reviews are more than just stars on a screen; they are stories that build your reputation. For a small, independent business, each review is a chance to connect with new customers and grow your community.